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Guitar Hero Franchise: Millions of Millions Served

by: Dan - posted: 1/21/2008 11:50:00 AM
More On: Guitar Hero III: Legends of Rock
Activision announced today that the Guitar Hero Franchise has sold over $1 Billion dollars in North American sales in just 26 months, including 14 million units sold. In addition, GH III: Legends of Rock was the top selling title in units and dollars in 2007 per the NPD Group, which also includes some 5 million song downloads. Check out all the fun Guitar Hero sales facts in the release from Activision after the jump:
Jan 21, 2008 08:00

Guitar Hero(R) Franchise Surpasses $1 Billion in North America in Record 26 Months, According to the NPD Group

Calendar Year North American Retail Sales for Guitar Hero(R) III: Legends of Rock(TM) Set New Industry Record

SANTA MONICA, Calif. --(Business Wire)-- Jan. 21, 2008 Activision, Inc. (Nasdaq:ATVI) today announced that the Guitar Hero(R) franchise has set an industry record, surpassing $1 billion in North American retail sales in just 26 months, according to The NPD Group.
Additionally, Guitar Hero(R) III: Legends of Rock(TM) was the #1 title in units and dollars for calendar year 2007, making it the #1 best-selling video game of all time in a single calendar year.

Since its initial release in fall 2005, the Guitar Hero franchise has sold in excess of 14 million units in North America alone, according to The NPD Group. In 10 weeks since the game's launch, consumers have already downloaded more than five million songs.

"Guitar Hero is one of the biggest brands and one of the most powerful distribution platforms in all of entertainment today," said Michael Griffith, President and Chief Executive Officer, Activision Publishing, Inc. "Guitar Hero's popularity with broad audiences is a confirmation that video games have become a true mass medium."

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at http://www.activision.com.