The Scottish government is taking a rather creative bend on curbing drunk driving, they are
placing anti-drunk driving ads in
Project Gotham 4 via Microsoft's ad network. This is a pretty cool use of the technology and I think this is something we might see more of in the future. I'm not sure how effective the ads will be but it is interesting to see how expensive an online ad-campaign can be as they paid £10,000 for the ads.
Thanks to
Boing-Boing for the link.
