ACTIVISION OFFERS FANS BACKSTAGE PASS TO NEW OFFICIAL GUITAR HERO® COMMUNITY WEBSITE
Fans Register Stage Names and Receive Exclusive Info, Assets, Integrated Online Player Stats, and Sneak Peak at Guitar Hero® III: Legends of Rock
Sunnyvale, CA – October 11, 2007 - Activision, Inc. (Nasdaq: ATVI), in partnership with Agora Games, a leading provider of online community development and in-game data collection, announced today that a new dedicated Guitar Hero community teaser website has launched, and fans can now visit www.GuitarHero.com to get a Backstage Pass to obtain insider information, news announcements, exclusive behind the scenes footage of Slash and other in-game talent, gameplay videos, and screenshots. Aspiring axe-shredders will also have the ability to pre-order and hear snippets from the set list of the highly anticipated title, Guitar Hero® III: Legends of Rock.
Fans who are first to sign up will have the exciting opportunity to create their own account and claim their stage name, which will be their unique identity on the official Guitar Hero community site, scoreboards, and forums. After the game launches on October 28, 2007, players will be able to go “on tour” by creating or joining a group to compare scores, and compete online in global head to head tournaments with other tour groups, along with the opportunity to establish new friendships and connect with other passionate Guitar Hero fans from around the world. They can also build a “rock radius” to opt-in and see friends, tour group members and players to connect with online through a global map.
To complete the rock star experience, fans can obtain groupies on the road to stardom while earning the title of Indie to Rock Star to Guitar Hero and shredding their way into the Hall of Fame. Groupies will determine a player’s popularity around the Backstage Pass, as well as on the full community site. For a limited time, players can now earn groupies by telling friends about their band and getting them to register on the site to join their tour group.
Guitar Hero III: Legends of Rock, published by RedOctane® and developed by Neversoft, is rated ‘T’ for Teen by the ESRB and will be available October 28, 2007. For more information about the Guitar Hero franchise, please visit this dedicated community site: www.guitarhero.com.
About Agora Games:
Agora Games develops online video game technology and provides online community development services to developers and publishers. Agora's online gaming communities are fully integrated solutions that interface directly with video games on a PC, console, or handheld device. Agora's technology makes compelling gameplay informative available to players in-game, while providing publishers with a wealth of demographic information. To learn more about Agora, please visit www.agoragames.com.
About Activision, Inc.:
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.
