Eidos Partners with PLAYBOY
and Fox Interactive Media for
Kane & Lynch: Dead Men
REDWOOD CITY, CA (OCT. 2, 2007) – Eidos Interactive, one of the world’s leading publishers and developers of entertainment software, today announced a partnership with Playboy, the premier online destination for men, and Fox Interactive Media to launch a Cyber Search for the ideal female to accompany the upcoming Eidos video game Kane & Lynch: Dead Men.
Utilizing the strengths and communities of three media giants – IGN.com, Playboy, and MySpace.com – the Cyber Search will span three major online targets, from the gaming community and the leading men’s lifestyle and entertainment site to one of the world’s largest social networking sites - actively involving these communities to find the perfect girl who can best evoke Kane and Lynch's dangerous vibe. Gamers can visit www.kaneandlynch.ign.com to submit and vote for their favorite candidate in the Cyber Search.
Kane & Lynch: Dead Men is a cinematic crime drama that tells a raw and gritty tale of two anti-heroes – one a flawed mercenary, the other a medicated psychopath – set in an intense third-person action shooter. Forced to embark on a violent and chaotic journey, hating each other every step of the way, Kane & Lynch: Dead Men features a gripping storyline, relentless third-person action and an innovative twist on the online multiplayer gameplay experience.
Kane & Lynch: Dead Men will be available in stores throughout North America, beginning November 20, 2007 on the Xbox 360™ video game and entertainment system from Microsoft™, the Playstation®3 computer entertainment system and PC Games for Windows. For more information on the game and media assets, please visit ftp.pr.eidos.com or www.kaneandlynch.com.
