TAKE F-U-N ANYWHERE WITH SCRABBLE FROM EA MOBILE
Classic Board Game Now Available on Mobile Phones with
Exciting New Features – Play Solo or Against a Friend
LOS ANGELES– Sept. 5, 2007 – Electronic Arts Inc. (NASDAQ: ERTS) announced today that America’s favorite word game, SCRABBLE®, is now available for download on mobile phones in North America and Europe. The EA Mobile™ version of SCRABBLE, under license for the U.S. and Canada from Hasbro, Inc. (NYSE: HAS), brings the classic board game to life by allowing consumers to choose their level of play and includes a built-in word list, dynamic animations, and scrolling and full-board views. With three different game modes, gamers can play alone, test their word wits against the game’s built-in computer, or enjoy pass-and-play with a friend.
With fun new features, SCRABBLE for mobile phones appeals to both wordplay enthusiasts and casual gamers. Intuitive, simple controls make it easy to choose tiles, form words and see the whole board. Flexible game options allow for quick games and challenges suitable for all skill levels. New users can have fun learning the game; while SCRABBLE veterans can customize the rules to fit their style of play. Players can track statistics like best game, best single word and best turn, and then go online to see how they rank against other mobile SCRABBLE players. Additionally, when facing a word challenge, players can easily consult the official, built-in SCRABBLE dictionary.
“"SCRABBLE is one of the world's most recognized board games and is a great compliment to our top-selling casual games," said Travis Boatman, VP Worldwide Studios at EA Mobile. "This new mobile version of SCRABBLE lets players choose from three fun game modes - short quick-play for a fast SCRABBLE fix, pass-and-play with a friend, or play against the computer's dictionary for the ultimate vocabulary challenge."
“SCRABBLE is an iconic game in American culture, with a long successful history of devoted fans, and it continues to attract millions of players,” said Jeff Burdeen, VP of Digital Media at Hasbro, Inc. “With its new mobile version, EA Mobile has put a fresh spin on the game that we’re confident will be a hit with both SCRABBLE enthusiasts and casual gamers.”
To learn more about EA Mobile, please visit: www.eamobile.com.
