EA ANNOUNCES BATTLECAST PRIMETIME WEB SHOW AND
NEW ONLINE COMMAND & CONQUER INTERNET CHANNEL
Critically-Acclaimed Command & Conquer Franchise Caters to Fans with Dedicated Programming
LOS ANGELES, Calif., August 10, 2007 – Electronic Arts Inc. (NASDAQ: ERTS) today announced the next evolution in the Command & Conquer™ universe – the launch of a new, dedicated online programming channel for Command & Conquer fans. The flagship show, BattleCast™ PrimeTime, is a unique program that offers a sportscast look and feel for featured fan multiplayer matches, including expert commentary. The new channel and its original programming are being developed at EA Los Angeles, home to the genre-defining Command & Conquer series. Dedicated solely to Command & Conquer, BattleCast PrimeTime will debut on Tuesday, August 14 on the official Command & Conquer website http://www.commandandconquer
BattleCast PrimeTime is the ultimate forum for Command & Conquer 3 Tiberium Wars™ players. Here, advanced players can show off their skills to the world, while newcomers can observe, study, and learn from the best players. Matches will be broken down and analyzed by the people who designed the game. Led by a host and co-host, the show will feature numerous segments including:
BattleCast PrimeTime will premiere on Tuesday, August 14 on the official Command & Conquer website (http://www.commandandconquer