Count Activision as another company that won't be putting up a big booth at E3. Just like EA, they won't be showcasing their games in a loud and large area on the show floor.
They will be showing off their games though, but utilizing other companies that are attending. Of course, the next Call of Duty will be there in full force and it sounds like they will be heavily marketed at the PlayStation booth.
From the sounds of it, they will still have a few meetings at the show, but nothing like before. It's interesting to see all these large companies dropping out of the show with big displays and I wonder if another one will soon follow. And if so, what that means for the future of E3.