More On: Need for Speed Carbon

THE CHASE IS ON! EA's NEED FOR SPEED CARBON RACES OUT TO RETAIL STORES THIS WEEK

 Treacherous New Canyon Racing and Comprehensive Autosculpt to Redefine the
Racing Genre

Redwood City, Calif. - Wednesday, November 1, 2006 - Electronic Arts
(NASDAQ: ERTS) announced that the videogame, Need for SpeedT Carbon will
become available in stores worldwide from this week under the EAT brand.
Produced by EA Black Box in Vancouver, B.C., Need for Speed Carbon thrusts
players onto the edge of their seat taking them from adrenaline-filled city
streets to death-defying canyon curves.

Boldly expanding on the key features that have made the Need for Speed
franchise a hit for more than a decade, Need for Speed Carbon turns up the
excitement and intensity by introducing all-new canyon racing. As the police
turn up the heat, the battle ultimately shifts to Carbon Canyon, where
territories and reputations can be lost on every perilous curve.  With
captivating graphics and stunning visual effects, players will be completely
immersed in a gut-check race around the canyons where more than just winning
is at stake.  

A streamlined focus on game physics has resulted in a truly authentic racing
experience. Each of the game's three distinct car classes - Tuner, Exotic,
and Muscle - have been designed to maximize differentiation and enhance
performance. Players will immediately experience the unique handling,
acceleration and driving technique of the more than 50 different custom cars
the moment they put the pedal to the metal. Need for Speed Carbon delivers
the next generation of customization giving you the power to design and
tweak your car in every way - including over 300 different parts - using the
ground-breaking new AutosculptT technology.  With online racing and the most
advanced graphics and car customization tools ever, Need for Speed Carbon is
the ultimate next generation racing game.

"The Need for Speed franchise prides itself on innovation and this year is
no different," said Larry LaPierre, the games Executive Producer. "By
introducing all-new canyon racing, a re-vamped drift mode and a
revolutionary customization tool, we feel we have developed the ultimate
next generation racing experience." 

Need for Speed Carbon is available today for the Xbox 360T, PlayStationR2
computer entertainment system, XboxR video game system from Microsoft,
NintendoR GameCube, PC and Mobile phones. It will also be available for the
PLAYSTATIONR3 and Nintendo Wii at the launch of each console. Need for Speed
Carbon Own the City is available on PSPR (PlaystationRPortable) system, Game
BoyR Advance and Nintendo DST. Need for Speed Carbon and Need for Speed
Carbon Own the City have a price range of $29.95 and $59.95 depending on
platform in North America.