In the latest cross media promotion, John Malkovich has given Activision the rights to include his line of clothing in their game The Movies. Users can now download clothing items from the "Uncle Kimono" collection of clothing from Mr. Malkovich's clothing company by going to the Prop Shop and spending their virtual credits on the line. Kind of a cool cross promotion and since it doesn't cost gamers anything (you earn credits by creating and uploading movies to the Movies website) it is a pretty cool idea.
FOR IMMEDIATE RELEASE
ACTIVISION INKS DEAL WITH JOHN MALKOVICH’S UNCLE KIMONO CLOTHING LINE FOR
LIONHEAD® STUDIOS’ THE
MOVIESâ„¢
Santa
Monica, CA –
December 22, 2005
– When the paparazzi in Lionhead Studios’ The Movies game
shout, “Who are you wearing?†virtual stars will now respond,
“John Malkovich, Uncle Kimono!†Activision, Inc. (Nasdaq:
ATVI) has signed a deal with the popular actor’s clothing company to have
clothing from his “Uncle Kimono†Collection featured as
downloadable costumes for outfitting the stars in The Movies, which is currently available
in retail stores nationwide.
In January, players
will be able to log on to www.themoviesgame.com, go to the Prop Shop and use
virtual credits earned from creating and uploading movies to the web site to
purchase John Malkovich “Uncle Kimono†outfits for their
stars. Malkovich says the collection “has resonance of late
1950’s California
beach boys, some Palm Springs Rat Pack, a touch of lounge lizards, and a
recollection of a Swiss banker who’s been let go.†More
information about Malkovich’s clothing line can be found at
www.johnmalkovich.org.
Launched on December 16, 2005, the Prop Shop will be
updated regularly with a host of new costumes, sets, and props for players to
download and use in their cinematic masterpieces.
The Movies for
Windows® PC allows gamers to become
Hollywood players by creating unique movies
and releasing them from the studios they build, starring the actors they
discover and develop. The game is available now for a suggested retail price of $49.99
and is rated “T†(Teen with blood and gore, crude humor, mild
language, sexual themes, use of alcohol and tobacco, and violence) by the
ESRB. The Premiere Edition version of The Movies for Windows PC is available
for a suggested retail price of $59.99 and is rated the same.
More information on The Movies can be
found at www.themoviesgame.com.
About Lionhead
Studios
Lionhead Studios is based in Guildford, Great
Britain, and was founded in 1997.
The company’s first game, “Black & White†for
PC, was released in 2001, and worldwide sales of it have topped 2 million
copies. Its second game, “Fable†for Xbox, has sold more than 2
million copies worldwide, and the numbers continue to climb, making it one of
the top-selling Xbox titles of all time. Three further titles Fable: The
Lost Chapters, Black & White 2 and The Movies, have all been released on PC
this fall. For more information about Lionhead Studios, visit http://www.lionhead.com.
About Activision:
Headquartered
in Santa Monica, California, Activision, Inc. is a leading worldwide developer,
publisher and distributor of interactive entertainment and leisure
products. Founded in 1979, Activision posted net revenues of $1.4 billion
for the fiscal year ended March
31, 2005.
Activision maintains
operations in the U.S., Canada, the United
Kingdom, France,
Germany, Italy, Japan,
Australia, Scandinavia,
Spain and the Netherlands.
More information about Activision and its products can be found on the
company's World Wide Web site, which is located at www.activision.com.
