According to this post
Dean Takahashi's blog he is going to be writing a book on the launch of
the 360. When I ran into Dean at E3 this year (at the Sony booth
no less) he said he wasn't going to be writing one so this is good news
for me. If you have read Dean's first book Opening the Xbox
(available on Amazon
) it is a good look into what it takes to launch a console.