Madden 10 demo to only be available at Gamestop

by: Dan -
More On: Madden NFL 10
I suppose it shouldn’t surprise me that the game franchise known for exclusivity has once again shown its colors. Instead of the players getting access to a demo of Madden 10 on PSN or Xbox Live before the Aug 14th release, the only way to get at it is by reserving a copy at Gamestop. The demo itself will have four, 5-minute playable quarters of the cardinals and Steelers matchup from the last Super Bowl. The exclusive demo codes will be available in-store starting on July 15th to those that reserve the game.

You can probably tell I’m not a fan of this practice (or releasing a demo weeks after the game arrives), as in my opinion demos should be something available to everyone that has access to download them through their chosen gaming service. It also takes away the opportunity for owners of both the 360 and PS3 to download and compare the versions ahead of time before deciding which platform to purchase it for. So what are everyone’s thoughts of demos of highly sought games being used as a sales bargaining chip?
GameStop Announces Access to Exclusive Demo with Pre-Order of Madden NFL 10

GRAPEVINE, Texas --(Business Wire)-- Jun 16, 2009 Fifty-nine days and counting until your football video game dreams come true with the return of Madden NFL. And nowhere else but GameStop (NYSE: GME), the world's largest video game and entertainment software retailer, can you get your hands on a playable demo featuring four, 5-minute quarters in an epic rematch between the Arizona Cardinals and Pittsburgh Steelers. Customers who pre-order Madden NFL 10 for PlayStation3 and Xbox 360 at GameStop will receive the exclusive demo pitting the teams of cover athletes Larry Fitzgerald and Troy Polamalu against one another.

Customers will receive a code at the time of reservation to relive the incredible final game of the 2008 NFL season. Codes will be in-stores by July 15 and the demo is slated to go live by the end of July on Xbox Live and the PlayStation Network. Customers can reserve their copy in-stores or online. For more information or to find a store near you, log on to
Madden NFL 10 is available at GameStop stores nationwide Aug. 14, 2009 on the Xbox 360, PlayStation3, PlayStation2, PSP and Nintendo Wii platforms.

Experience first-hand what it’s like to Fight for Every Yard in Madden NFL 10. With the all-new Pro-Tak™ animation technology, players have more control over the outcome of each play. Whether driving a receiver towards the first down, or battling for a fumble at the bottom of a pile, the play won’t end until the whistle blows. Add to that the most immersive broadcast presentation and online innovation to date, and Madden NFL 10 captures the authenticity and emotion of the NFL like never before.
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