Peter Moore told VG247
that EA Sports is going to be done with the physical medium such as DVDs on the PC and going to an online model. They are going to be doing more of a micro-payment model for future EA Sports games. So are we going to see say Madden on the PC just get incremental upgrades that can be downloaded when versions of the game don't change too much from year to year? Expect more details soon about the direction EA Sports is going in this area.