DS products flying off the shelves

by: John -
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Whether it's New Super Mario Bros, Brain Age, or the DS Lite itself, Nintendo's going gangbusters with all things DS. The new Lite is outpacing the Game Boy Advance SP by more than 12 percent while games like Brain Age  coming in with increased sales. I admit, I like the little handheld more than I thought I would and enjoy the daily ritual of training my brain.
    Nintendo DS Continues to Dominate Portable Video Games

    With two of the nation's top-selling games and a hot new look to the
hardware, the global Nintendo DS phenomenon has become more popular than
ever. New Super Mario Bros.(R) and Brain Age(TM): Train Your Brain in Minutes
a Day for Nintendo DS(TM) ranked as the No. 1 and No. 3 best-selling games of
May, according to the independent NPD Group.  And early reports from major
retailers indicate that those same titles are being scooped up with the new
Nintendo DS(TM) Lite in advance of Father's Day.

    * After going on sale May 15, New Super Mario Bros. sold at a nonstop rate
      of roughly one every four seconds nationwide during the reporting period.

    * New Super Mario Bros. emerged as the No. 1 game of the month, even
      though it was in stores for just 13 days of the four-week reporting

    DS Lite Shines Bright:

    * Just two days after Nintendo DS Lite went on sale in the United States
      on June 11, the new lighter, brighter portable system sold more than
      136,500 units, with many retail outlets reporting sellouts.

    * By comparison, DS Lite is outpacing 2003's launch sales of Nintendo's
      juggernaut Game Boy(R) Advance SP by more than 12 percent.

    * Major retailers report that sales of Brain Age: Train Your Brain in
      Minutes a Day tripled over the previous week.

    * Retailers also report that New Super Mario Bros.(R) sales doubled over
      the previous week.
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