The new company is a result of NCsoft's acquisition of a 51 percent equity stake in NC Sina, a joint venture formed by NCsoft and Sina.com in 2003. NCsoft China now becomes a wholly owned subsidiary of NCsoft and will strengthen the company's content development and publishing power in the ever-growing Chinese game market.
NCsoft China will not only provide services for existing games created by NCsoft's global network to the Chinese market but also will develop and publish new games that will appeal to Chinese gamers' interests.
NCsoft currently has branch offices in the United States, Europe, Japan, China, Taiwan and Thailand for overseas services. It also has established NCRC (NCsoft Research and Development Center) in Beijing, China and NCsoft Japan in Osaka, Japan to reinforce the company's global network for content development under its commitment to "global infrastructure, local content."