Apple influence at 2010 CES already beginning

by: Dan - posted: 1/30/2009 7:57:00 AM

With speculation that Apple will be coming to CES beginning in 2010 (after dropping out of MacWorld), the CEA has created the iLounge Pavilion dedicated to iPod, iPhone and Mac technologies. The Pavilion has already sold out for next year, despite quadrupling in size since it was first announced last week. It has jumped from 4,000 to 18,000 sq feet and will be located in South Hall 2. If the trend of the iPod/iPhone becoming a viable gaming platform continues, you can expect GamingNexus staff to brave the influx of former MacWorld attendees that will flood the show. CES 2010 is scheduled for January 7-10, 2010 in Vegas.

2010 INTERNATIONAL CES iLOUNGE PAVILION SELLS OUT IN RECORD TIME; SPACE QUADRUPLED TO ACCOMMODATE CUSTOMER DEMAND

2010 CES iLounge Pavilion to Feature Largest Display of iPod, iPhone and Mac Technologies in Show History

Arlington, Va., January 29, 2009 – The Consumer Electronics Association (CEA)® today announced that the iLounge® Pavilion, a unified iPod®, Phone® and Mac® exhibition area at the 2010 International CES®, has quadrupled in size since its official launch last week. The iLounge Pavilion, co-sponsored by CEA and iLounge.com, will feature manufacturers and retailers of iPod and iPhone accessories, related products and services, and based on requests from vendors, will now grow to include leading Mac developers and retailers as well. Owned and produced by CEA, the 2010 International CES, the world’s largest tradeshow for consumer technology, is scheduled for January 7-10, 2010 in Las Vegas, Nevada.

“We have received an incredible response from companies interested in exhibiting in the iLounge Pavilion at the 2010 International CES,” said Karen Chupka, senior vice president, events and conferences, CEA. “In fact, the original space allocated for the pavilion sold out in less than one week – a CES show record - and we’ve quadrupled the space to accommodate the overwhelming demand. This exciting new CES Pavilion brings momentum to the consumer technology industry and reinforces the International CES as the global hub for the latest innovative technologies.”

“Leading Apple developers and retailers are excited to have such an outstanding stage at the 2010 International CES,” said Jeremy Horwitz, editor-in-chief, iLounge. “Whether they're showing off iPod accessories, iPhone applications, or the latest and coolest new Mac products, they know that they'll find the world's largest audience at this great new pavilion.”

The iLounge Pavilion, originally floored with 4,000 net square feet of exhibit space which sold out in the first week following the launch, has increased to 18,000 net square feet. Exhibiting companies in the 2010 CES iLounge Pavilion, which will be housed in the Las Vegas Convention Center, South Hall 2, include Griffin Technology, Mobis Technology, Pro Clip USA, Scosche, Incase Designs, Incipio Technologies, iSkin and GelaSkins.