This headset company is "Rude"... AKA Another headset company with attitude *yawn*

by: Ben Berry - posted: 5/6/2010 5:31:00 PM

Sometimes, I get shit for choosing to focus on the PR aspects of a product as opposed to the product itself. I won't tell you who this person is that gives me said shit, but the letters of his name also could spell "Has Nu Much Neck".

The reasons I sometimes focus on the PR aspects of a news peice is because there are times where the PR is infinitely more interesting than the product itself. I often wonder how the truly bad products pay for such in depth marketing efforts. I recognize that the marketing is there to cover for a products shortcomings, but it's hard to imagine that people don't see through this.

A trend I find a bit annoying of late is the switch gaming audio marketing has gone through. Just a couple of years ago, the marketing of products was about putting out an elegant solution to the difficult task of building a quality 5.1 headset at a low enough price to warrant purchase. Nowadays, the marketing is all "aggro", referring to the headset as if it's the US Army's replacement for the M16.

Sometimes though, this marketing approach makes sense when it's tie to the proper brand. Take the new gaming hardware company Rude Gameware. Their "in your face" approach is branding, not marketing as the company's name should indicate. Their first product, the Primal Wireless Headset for Xbox 360 has just been released. Claiming to broadcast high quality audio to the headset via digital infrared, the Primal has a range of 25'. In fact, their tagline for the product is "Destroy your hearing from 25 feet away!".

As usual, I'll try to get a demo unit of this product and give it a go. If this wireless is as quality as they claim and has a good battery life, I can see this being a pretty good investment for folks with significant console gaming going on and a couch just on the edge of headphone cord reach. The SRP is $99, so it's not priced to shabbily either.

Hit the jump to read their predictable but informative release.

Rude Gameware Announces Primal Wireless Headset for Xbox 360 Destroy Your Hearing from Over 25' Away! Jupiter, Florida - May 06, 2010 Gaming industry newcomer Rude Gameware today announced the Primal Wireless Headset for the Xbox 360® video game and entertainment system from Microsoft. The only completely wireless headset available for the Xbox 360, the Primal XBOX 360 Headset features high quality sound via digital infrared transmission over 25' feet and an exclusive fully wireless mic. Gamers no longer have to be dogs leashed to their controllers. Now they can jump up to pay the pizza guy without getting jerked back by a cord or missing a moment of XBLA smack. Unlike other wireless headsets, the Primal doesn't interfere with your wifi adapters, and it even works with your home theater or TV audio. So whether you're blasting the stereo in Grand Theft Auto or just catching late night re-runs on G4, you'll never have to hear the dreaded "turn it down" nagging. In addition to the high tech sweetness, the Primal headset is super light and übercomfy so you can wear it for hours. Volume control is also at your fingertips, conveniently built into the headset. Just remember to take it off before you leave the house. "I didn't get to have a quote in the last press release," said Michael Epstein, Chief Rude Officer. "I was kind of bummed about that, so it's great I didn't get overlooked this time." The Primal Wireless Headset for Xbox 360 is now available throughout the land for a suggested retail price of $99.95. About Rude Gameware Rude Gameware is the newest enterprise launched by a team of gaming industry veterans. Rude Gameware focuses on unique features and functions that are strictly for gamers combined with distinctive style that represents the gaming culture that we've been a part of for over 10 years. For more information on the complete line of Rude products and a list of local retailers, please visit us atwww.rudegameware.com