In a press release dated 12/18/09, EGM Media, LLC has announced that the classic gaming magazine Electronic Gaming Monthly will once again grace the shelves of news stands everywhere this spring. Thanks to the terms of an agreement with Time / Warner Retail Sales and Marketing, the magazine should begin appearing in stores around March of 2010. The new agreement will also lead to the distribution of a new venture, entitled EGM[i]: The Digital Magazine. Those readers who purchase the print copy of the magazine will receive access codes to special interactive weekly publications available through the EGM website. The full press release. It will be interesting to see if this print venture can successfully launch in a world where the online publication of material reigns supreme... then again, you can never count EGM out...
EGM MEDIA, LLC ENTERS INTO AGREEMENT
WITH TIME/WARNER RETAIL SALES & MARKETING
FOR NEWSSTAND DISTRIBUTION OF
ELECTRONIC GAMING MONTHLY MAGAZINE
EGM Re-Launch to Be Handled By Nation’s Leading Newsstand Magazine Distributor
December 18, 2009 - Beverly Hills, CA – EGM Media LLC, publisher of leading independent video game magazine "
Electronic Gaming Monthly," announced today that it has entered into an agreement with Time/Warner Retail Sales & Marketing to handle newsstand marketing and sales for the title when it returns to bookstores, newsstands, and other retailers in March 2010.
“Time Warner Retail is the preeminent player in the single-copy field so it should be no surprise that we have selected them to represent the print version of the publication,” said Steve Harris, publisher of
Electronic Gaming Monthly and president of EGM Media, LLC. “The fact Time/Warner Retail’s relationship with the title goes back nearly twenty years made this an easy decision and one that will immediately benefit our efforts.”
“We’re thrilled to once again be representing one of the leading titles in its category,” said Mike Bogas, Senior Marketing Manager of Time/Warner Retail Sales & Marketing. “
Electronic Gaming Monthly is a brand that is synonymous with the gaming field and one that has consistently performed well for us in the past. The new changes that
EGM is making to integrate print and digital will only enhance the product further.”
The new print version of
Electronic Gaming Monthly includes a special code included in each newsstand copy that upgrades each reader’s access to the new weekly interactive version of the magazine. This enhanced version of the digital publication, called
EGM[i]: The Digital Magazine contains exclusive article extensions and original content throughout each issue.
"With our new weekly digital format, and the premium enhancement that newsstand purchasers will receive, we're changing the value proposition in a new and meaningful way," explained Harris. "Not only does the digital companion allow us to offer additional content that is complementary to the print magazine, but it also gives us a way to communicate with our readers and update the print product in an ongoing manner."
This first issue of the new print edition of
Electronic Gaming Monthly will carry an April cover and include a special cover story continuing the
EGM tradition of highlighting the best games of the year. The premier issue of the re-launch will also boast game previews, a new Review Crew featuring the return of Sushi-X, and commentary from a host of columnists including
EGM personalities such as Quartermann, Dan “Shoe” Hsu, Sean “Seanbaby” Reiley, and many others.
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About
Electronic Gaming Monthly magazine:
Electronic Gaming Monthly (aka "
EGM") was founded more than 20 years ago by Steve Harris and remains one of the most respected gaming brands of its kind.
EGM's cutting-edge editorial style and hard-hitting content have earned it a reputation for being a trusted and independent voice in the gaming community. EGM Media Group acquired the rights to the publication from Ziff Davis Media and is currently planning to re-launch the magazine in print (
Electronic Gaming Monthly), digitally (
EGM[i]: The Digital Magazine), and online (
EGMNOW.com).
