Yesterday news broke that Microsoft and Walt Disney Company are in talks
to allow streaming of live sporting events from ESPN
over Xbox Live
and the Xbox 360. With news breaking
at CES that the Xbox 360 would soon be able to be used as a set top box for AT&T U-Verse service, this doesn’t come as much of a surprise. I think the potential exists to make this work, but it would ideally be within the existing framework of the Xbox Live fee, or with a very small monthly premium. I can’t see many people paying double to stream ESPN through their console if they already get it through their primary Cable/Satellite source.