While Ben may not be thrilled
about this news, Mad Catz announced yesterday that they have extended their partnership with Activision for video/PC game accessories and will be producing Call of Duty: Black Ops
branded items for release later this year. The global agreement will allow Mad Catz to continue to produce controllers and other accessories based on Black Ops. I am curious how everyone feels about this, as Mad Catz seems to be getting closer and closer to crossing that line where they are becoming too dominate of a player in certain segments of the video game industry.
Mad Catz Extends Agreement with Activision; Will Create
Call of Duty: Black OpsGame Accessories
SAN DIEGO--(BUSINESS WIRE
)--Mad Catz Interactive, Inc. (NYSEAmex/TSX: MCZ), a leading third-party interactive entertainment accessory provider, announced today that pursuant to an extension of its video/PC game accessories agreement with Activision Publishing, Inc. (Nasdaq: ATVI), it will produce officially branded controllers and accessories based on the upcoming Call of Duty®: Black Ops™
videogame by Activision’s award-winning developer, Treyarch. The agreement gives Mad Catz exclusive global rights to a range of accessories for the title, which is scheduled for worldwide release on November 9, 2010.
“We are honored to extend our relationship with the world’s leading videogame publisher and look forward to working with the team at Treyarch to create distinctive accessories for the next release of one of the most successful franchises in the history of the videogame industry,” said Darren Richardson, President and Chief Executive Officer of Mad Catz. “This agreement exemplifies our commitment and capabilities to develop and globally distribute to videogame enthusiasts unique and exciting products, as we continue to grow and diversify what we believe to be the industry’s leading portfolio of branded videogame accessories.”
“Mad Catz has a history of delivering for the Call of Duty
brand, which is why we are excited to work with them again this year on what we expect will be one of the biggest videogame releases of all time,” said Dave Anderson, Activision’s Head of Business Development. “I’m sure that fans of the Call of Duty
franchise will be as excited as we are when they see what Treyarch and Mad Catz have planned for this fall’s release.”