Gold for Jetpack Campaign a clever way to sell some cheapness

by: Nathan - posted: 8/31/2009 10:23:00 PM

Capcom's marketing team has taken the dangerous road of viral marketing to promote the upcoming Dark Void. Preordering the title from this aptly named website, or gamestop.com will give gamers a download code they may use to unlock a golden jet pack for use in multiplayer matches. In other words gold=cheap because those who pre-order will be dominating the air with their golden jet packs during multiplayer matches, staying aloft with unlimited boost while the rest of us peons aim into the air hoping to swat them down. Wait a sec, this doesn't actually apply to multiplayer. This is just a pay to use cheat for the single player mode. Well that's a world of a difference. So if this video inspires you, or you like to get shiny things with your pre-ordered game you can check out the unofficial website for the golden jet pack upgrade or Game Stop to get your pre-ordering on.

Calling all adrenaline junkies!  Capcom announced today that its highly anticipated action-adventure game, Dark Void, has received an extra boost of speed thanks to a new pre-order item available exclusively from Gamestop. Fans who preorder early will receive bona-fide jetpack bling with a downloadable golden jetpack which gives players unlimited boost ability.   The new boost upgrade will make you an unstoppable master of the skies – fly faster, avoid enemy fire, run down your foes and own the battlefield – all with unlimited turbo boost and special moves!  Check out the new Gold4Jetpack site at www.gold4jetpack.com

 

for more preorder details and see how the gold jetpack will not only change your game but will change your life!  

For that extra-special boost of bling, you can pre-order now at http://www.gamestop.com/Catalog/ProductDetails.aspx?product_id=74226

To download screens of the gold jetpack in action as well as the official gold4jetpack video, check out Capcom’s official press center at www.press.capcom.com

About Dark Void

Dark Void’s unique combination of jetpack-booster aerial dog fighting and third-person combat creates a thrilling new gameplay dynamic to the third-person shooter experience.  Taking 3D action to a whole new level, Dark Void’s unique vertical combat system allows players to dangle from thousand foot drops as they take cover and hurl enemies to their doom, bringing a whole new sense of tension and thrill  to the player.  Will is also equipped with a powerful rocket pack which allows for fierce in-air combat, hurtling through the Void at blistering speeds while shooting down anything that gets in his path.