A mobile, information society of people raised on video games requires a mobile, information-based solution for gamers. Ignore my lack of eloquence. GameTrailers.com
announced its new mobile video channel devoted entirely to mobile games. It offers viewers a killer combo of trailers, editorial reviews, special features, top ten lists, and original shows -- like GT's critically-acclaimed debate series, Bonus Round
. Future plans call for downloadable capabilities of all featured titles.
GAMETRAILERS.COM ANNOUNCES THE LAUNCH OF MOBILE VIDEO CHANNEL AND ORIGINAL MOBILE SERIES "GO GAMING"
Channel To Be Distributed To AMP’D Mobile Customers
Orlando, FL (March 28, 2007) – GameTrailers.com (GT), the premier provider of video for gamers and a division of Viacom Inc.’s (NYSE: VIA, VIA.B) MTV Networks, today announced the launch of its new mobile video channel. As part of the mobile debut, GameTrailers will unveil “Go Gaming,” a new original series dedicated entirely to coverage of mobile games. GT gaming content will be distributed to Amp’d customers beginning in the second quarter, with a roll-out across all carriers in the coming months.
“This exciting launch allows us to reach gamers in a new way by bringing our original video game content directly to the user’s mobile device.” said Jon Slusser, CEO, Executive Producer, GameTrailers. “We’re also thrilled to premier ‘Go Gaming,’ a program that focuses on the growing market of mobile games. Not only are we expanding our programming line-up, but we are presenting the show to the perfect audience through our new mobile video channel.”
The GameTrailers mobile video channel provides viewers with a unique combination of trailers, editorial reviews, special features, top ten lists and original shows such as GT’s critically-acclaimed debate series, “Bonus Round.” GT mobile video channel will also be the home for the new mobile series, “Go Gaming,” which features informative and entertaining fast-paced previews and reviews of the latest mobile games. In the future, when technology permits, viewers will be able to directly link to and purchase all game titles mentioned in the show directly from their mobile devices.
MTV Networks creates immersive entertainment experiences for its audiences on every platform, including mobile. Today’s announcement with GT was one of several that MTVN’s brands made at the CTIA 2007 Wireless show. MTVN also announced that Pepsi and Intel have signed on as charter sponsors across MTVN’s array of mobile products, including its mobile websites and the company’s mobile television channels. MTVN and Sprint today unveiled an expansive partnership that brings MTVN’s popular music, entertainment, kids and comedy programming to Sprint customers through every possible mobile medium. COMEDY CENTRAL announced the launch of South Park 10: The Game, a 40-level action/adventure mobile game based on the first 10 seasons of the Emmy and Peabody-Award winning series. Nickelodeon launched channels on Amp’d Mobile for Nickelodeon and The N, as well as a dedicated channel for its pop culture phenomenon SpongeBob SquarePants.
With 40 mobile channels, 80 mobile distribution deals, and thousands of content hours provided monthly around the globe, MTV Networks is the world’s leader in entertainment content and programming for wireless. Across its brands, MTVN puts everything from high-quality short-form and full-length video, to news and pop culture content, to games and graphics, to ringtones and voicetones on the handsets and in the hands of its diverse and highly targeted audiences.