"SWAPTOBER" KICKS INTO GEAR IN ANTICIPATION OF THE LAUNCH OF SKYLANDERS SWAP FORCE™
Skylanders® takes over Times Square for "SWAPtoberfest"
Celebration on October 10
Daily Skylanders SWAP Force Starter Pack Giveaways and Activities Begin October 1 through the end of the month
Santa Monica, Calif. - Sept. 30, 2013 - Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), is celebrating the month of "SWAPtober" as the magic of Skylanders SWAP Force
sweeps the globe heading into the game's launch on Sunday, SWAPtober 13th and beyond. Lucky Portal Masters will have chances to win copies of the Skylanders SWAP Force
game, explore the world of Skylanders in Times Square, and more during the month-long activities.
Kicking off SWAPtober, Activision will be giving away one Skylanders SWAP Force
Starter Pack per day from October 1-31 via the official Skylanders Twitter
channel (@SkylandersGames). Portal Masters can visit Skylanders.com
to mix and match their favorite SWAP Force
characters out of the more than 250 possible combinations. Fans can then tweet their favorite SWAP Force
character combination along with a suggested catchphrase using the hashtags #SWAPtober and #Skylanders for the chance to win one of the daily Skylanders SWAP Force
Starter Pack giveaways, which will be available after the game's launch.
On October 10, Skylanders
, one of the world's most successful video game franchises1
, is partnering with Toys"R"Us® to bring Skylands to life with "SWAPtoberfest"-a celebration in Times Square where fans will have the chance to be among the very first to play the game before it's available at retail. SWAPtoberfest will feature Skylanders SWAP Force
-themed activities, photos with Skylanders costumed characters as well as chances to win a Skylanders SWAP Force
Starter Pack and special Skylanders-themed merchandise from top companies like MEGA Brands, Rubie's Costume Company, Hybrid Apparel and Power A.
On Saturday, October 12 and Sunday, October 13, the Toys"R"Us international flagship store in New York City will celebrate the launch of Skylanders SWAP Force
with one-of-a-kind in-store experiences, including game demos and giveaways (while supplies last).
Skylanders SWAP Force
was recently named as one of the 2013 Toys"R"Us "Fabulous 15"on the Toys"R"Us Holiday Hot Toy List. The game will be available in North America on Xbox 360™, PlayStation® 3, Nintendo Wii™, Nintendo Wii U™ and Nintendo 3DS™ on October 13; in Australia on October 16; and in Europe on October 18. It also will be available day-and-date with the launch of Xbox One™ and PlayStation® 4.