EA caused a huge fuss throughout the industry a few weeks back when they announced their EA Sports Online Pass, but THQ quietly prepared UFC Undisputed 2010
using a similar concept. UFC will be released to stores next week and gamers will notice when they go to connect and play online that they will be prompted to enter a one-time use code listed on the back of the instructional manual. Upon entering the code, that game will then be allowed to access the online gameplay modes.
Once that code has been entered though, it will no longer be valid. Individuals who obtain their copies of the game through a used outlet or perhaps rental establishments will have to purchase their own code from THQ for $5 in order to play online. The purchase can be made through the respective online service (XBL or PSN).
THQ has released an official statement on the code:
THQ is delivering a truly unmatched online gaming experience for fans of UFC and across all fighting games in general. The main enhancement of UFC Undisputed 2010’s premium online content is the new “Fight Camp Mode” in which players can assemble ranks of up to 40 people and train together. This is a significant value-add to the game as players can continually improve their skills by training with their friends and bringing teams of MMA specialists together.
This multiplayer content for UFC Undisputed 2010
will be available via a one-time code included with the game at purchase. Codes for accessing the content will be available for second-time buyers for an additional $5.
Details for acquiring the codes and how this will work will be available via the UFC community site.”
What does this mean for the likes of Gamefly and / or Gamestop? Do you think that these measures will ultimately hurt or help the industry as second-hand gaming continues to be discouraged by many companies in the industry?