Wii Fit checking into WestinWORKOUT program

by: Randy -
In early February, Nintendo announced a Wii-paved inroad onto Norwegian Cruise Lines.  Now, the Wii will be checking into Westin Hotels, and the Wii will be tagging along its new buddy the Wii Balance Board along with Wii Fit.  Tied into the hotel chain's WestinWORKOUT program, this experiment will first open up in ten of Westin's more than 150 hotels and resorts, with plans to add more if customer feedback proves positive.  To round out the mental as well as physical workouts, Big Brain Academy: Wii Degree, Wii Play and Wii Sports will also populate the lineup.

Westin Hotels Want to Play… 

Westin Announces Industry-First Partnership with Nintendo

Becomes the First to Adopt Nintendo’s Specially Designed Wii Console for Hospitality Industry; Announces Plans for Integration of Wii Fit

NOTE:  Multimedia available below

REDMOND, Wash., & WHITE PLAINS, N.Y.--(BUSINESS WIRE)-- Tennis, anyone? Nintendo and Westin Hotels & Resorts announce a partnership today that will allow guests to experience the Wii sensation with a special version of the console ideally suited for use in the hotel environment. Westin Hotels is the first hotel company to partner with Nintendo for its Wii console and will feature this specially designed console as part of the brand’s WestinWORKOUT program at 10 hotels across the United States. The special game console is pre-loaded with many popular games, including the groundbreaking Wii Sports game, and today debuts at WestinWORKOUT fitness centers at The Westin Times Square in New York City and The Westin Bellevue in Washington state.

Using the innovative motion-sensitive Wii Remote controller, WestinWORKOUT users can get both body and brain moving with a variety of interactive games, including Wii Sports (featuring tennis, golf, baseball, bowling and boxing activities), Big Brain Academy: Wii Degree and Wii Play and others, all played with natural, intuitive movements of the Wii Remote. The special Wii system will be updated automatically with hot new Wii games as they become available and includes features to simplify system management for the hotel property. A simple new game menu makes it easy to jump in and play without inserting game discs, and each property can manage what games are offered and how game data is stored.

“We jumped at the chance to be the first hotel to partner with Nintendo and add interactive entertainment to our successful WestinWORKOUT program,” said Sue Brush, Senior Vice President, Westin Hotels & Resorts. “We think our guests will be eager to make Wii a part of their workouts during their stay with us.”

With this partnership, Westin will be among the first hotel brands in the United States to receive delivery of Wii Fit, the highly anticipated interactive fitness game, set to release during the week of May 19 in North America. Using another Nintendo innovation, the Wii Balance Board accessory, hotel guests will be able to participate in a dynamic mix of more than 40 yoga, aerobics, strength training and balance activities.

“Delivering an active entertainment experience is what Wii is all about,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “Games like Wii Sports and the upcoming Wii Fit are ideal for business travelers and families who want to stay energized while on the road.”

Eight additional Westin properties will join the program in May: The Westin Hilton Head; The Westin Crown Center, Kansas City; The Westin Harbor Castle, Toronto; The Westin Diplomat, Hollywood; The Westin St. Francis, San Francisco; The Westin St. Louis; The Westin Galleria, Houston; and The Westin Savannah Harbor. Westin plans to roll out additional Wii systems following guest feedback from the initial hotel pilot.

WestinWORKOUT was developed in partnership with worldwide fitness leaders to develop the travel industry’s most extensive fitness and wellness program. Last month WestinWORKOUT was extended with the addition of BrainBody Fitness, a program connecting mental and physical fitness through a series of original exercises distributed at each Westin throughout North America. By placing expert-recommended mind and body stretches in a variety of strategic hotel touch points, including the front desk, guestrooms, public spaces and WestinWORKOUT fitness centers, Westin is providing guests with simple and effective ways to sharpen their thinking and calm their minds and bodies for better health.

WestinWORKOUT state-of-the-art equipment and high-performance workouts provide the perfect solution for people committed to maintaining personal wellness. Customized WestinWORKOUT guestrooms feature full-body equipment for all levels of performance where guests can elevate their well-being with a challenging and exhilarating workout. Also available at select hotels is runWESTIN, a complimentary program offering guided, scenic three-mile morning runs three days a week. Led by Westin’s trained Running Concierge, the run includes a warm up session with training tips and can be customized into a fun individual or group run.

The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii, Nintendo DS, Game Boy® Advance and Nintendo GameCube systems. Since 1983, Nintendo has sold nearly 2.5 billion video games and more than 430 million hardware units globally, and has created industry icons like Mario, Donkey Kong®, Metroid®, Zelda and Pokémon®. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, visit the company’s Web site at www.nintendo.com.

Westin Hotels & Resorts, with more than 150 hotels and resorts in more than 31 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT). Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 890 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced AloftSM and ElementSM Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)

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