Nintendo's E3 demos playable at Best Buy stores across America, during the show
5/30/2013 11:43:00 PM
One of the annoying things about E3 for people playing at home is that most games won't be available to the public for months or even years, even in demo form. Nintendo is changing that this year--they'll have playable demos of their E3 software available at Best Buy stores across the country, while the show is actually taking place. The first demo date is Wednesday June 12th, right smack in the middle of E3. If you can't make it to one of the select Best Buy locations on June 12th, you'll get a second chance the coming Saturday, the 15th.
This is a curious move for the typically reserved Nintendo, and points to their risky new E3 strategy. Rather than talk things up in a big press conference (which have been pretty disappointing the last couple years), Nintendo is releasing more Nintendo Direct web conferences, doing a live floor event at the show and letting the public get their hands on the new games almost immediately. Of course, whether this works depends on if they have anything worthwhile to show this year, but if they're confident enough to let the public go hands-on right out of the gate, I'd imagine they have something good in store.
In any case, with both the PS4 and Xbox One hitting this holiday, Nintendo's lineup better blow everyone's freaking doors off the way they did back in 2010. If they don't go big this year Wii U is toast, and Nintendo's future as a hardware and software leader in the videogame industry is in serious doubt.
Check the press release for the full list of participating Best Buy locations.
Nintendo News: Nintendo Brings Exclusive E3 Games to More Than 100 Best Buy Stores
E3 Expo 2013
REDMOND, Wash.--(BUSINESS WIRE
)-- Games shown at the Electronic Entertainment Expo video game trade show are usually playable only by the few industry insiders who make the trip to Los Angeles each year. But Nintendo and Best Buy are teaming up to make sure people across North America can get their hands on a select list of Nintendo’s E3 games. Demos of the games will be playable at 110 Best Buy locations, including 89 in the United States and 21 in Canada. The games will be playable 4-8 p.m. local time on Wednesday, June 12, and 1-5 p.m. local time on Saturday, June 15.
Note that participating Best Buy stores are subject to change. For the most up-to-date list, visit www.bestbuy.com/NintendoEvents
. Best Buy locations in the following U.S. cities are scheduled to participate:
North Little Rock
West Des Moines
Long Island City
King of Prussia
For more information about Nintendo, visit http://www.nintendo.com