The big news teased last night
was not their price matching. Apparently, that's been in the wild since last week. The "news" is really just a promotion they are doing that will make 1 out of 5 orders free. That gives you a 20% chance of paying nothing for your brand new games.
For the next 39 days, they'll be giving away free games. Combine that with the potential for great sales (like the end of year last year) and they've warmed my heart. They even have Fallout: New Vegas
for $35 right now, which is pretty good considering it was released so recently. Full details can be found here