There's an interesting article
over Next Gen discussing how Microsoft is going to be promoting Grand Theft Auto IV
as much as they did Halo 3
. I always wonder why there needs to be such a large promotion for a game like GTA IV that markets itself. It's also interesting to see Microsoft promote a third party game so hard but I guess a large part of that is trying to get people to associate the game with the Xbox 360 rather than the PlayStation 3. I guess this answers the debate
Dan and I had last year about which console was hurt more by the delays.