Madden 07 sells 2 million and tops $100 million

by: John -
EA has word that Madden 07 has opened to a staggering 2 million units sold for the first week of the game. It's become the most popular online game for the 360 during the week as well with a ton of achievements unlocked and over two million hours of online game play already conducted. The demo just hit Xbox Live Arcade if you would like to check it out before you buy but chances are if you were interested in the game, you probably snatched it up already.
EA's Madden NFL 07 Returns Opening Week Kick-Off With Biggest Retail Performance Ever; $100 Million Week-One Gross Tops Most Summer Films
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Aug. 31, 2006--Electronic Arts (NASDAQ:ERTS), estimates that customers have purchased more than two million copies of Madden NFL 07 in its first week -- the best performance in the 17-year history of the game franchise. Unit sales are roughly 12 percent higher than one year ago.

"We put a ton of innovation into Madden NFL 07 from new game modes and controls to NFL Superstar Hall of Fame," said Todd Sitrin, EA Vice President of Marketing. "Consumers are the most meaningful judge of game quality and based on sales and the record-setting online activity, our toughest critics think Madden NFL has delivered another great game experience."

"This is the Madden gamers have been waiting for," says Jon Robinson, Editor-in-Chief of IGN Sports. "From the fans to the football players themselves, all anyone is talking about is Madden, and for good reason."

"Madden NFL 07 continues to grow in strength and popularity with our customers," said Jill Hamburger, VP of gaming at Best Buy. "It's one of our biggest releases of the year and proof of that is in the energy and excitement you see in our stores on release day, not only with customers but with our Blue Shirts, it truly is an event."

EA estimates:

-- Madden NFL 07 had the biggest launch in the history of the franchise, selling through more than two million units.

-- Unit sales of Madden NFL 07 are up 12 percent over the 1.8 million units sold in a comparable period last year.

-- According to Microsoft, Madden players are breaking records for online play(1) on the Xbox 360(TM). Within five days of the launch, Madden players unlocked more than 600,000 achievements and logged more than two million hours of online game play. That's the equivalent of 228 years of online gaming in less than a week.

-- NCAA(R) Football 07 was the #1 selling video game on the Xbox 360, Xbox, the PlayStation(R)2 and PSP(R) (PlayStation(R)) Portable July 2006.

Entering its 17th year and with more than 53 million copies sold life to date, Madden NFL Football continues to stand out as the most popular football videogame franchise of all time with a combination of innovative new features and the most authentic football gameplay. Developed in Orlando, FL by EA Tiburon Madden NFL 07 is available on Xbox 360(TM) videogame and entertainment system, the PlayStation(R)2 computer entertainment system, the Xbox(R) video game system from Microsoft, Nintendo GameCube(TM), Nintendo DS(TM), PC (as well as www.downloader.ea.com), PSP(R) (PlayStation(R)Portable) handheld entertainment system and Game Boy(R) Advance. Madden NFL 07 is rated "E" (Everyone) by the ESRB and has an MSRP of $59.99 for the Xbox 360, $49.99 for the PlayStation 2 and Xbox, $39.99 for Nintendo GameCube, PSP, and PC, $29.99 for Nintendo DS and Game Boy Advance. Madden NFL 07 Hall of Fame Edition has an MSRP of $69.99 for the Xbox 360 and $59.99 for the PlayStation2. In Europe, Madden NFL 07 launches on PS2, Xbox, NDS, PC, PC Downloader August 25 and on Xbox 360 and PSP September. For more information check out www.madden07.com.

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