Microsoft first set a goal of 3 million Kinect
units sold by the end of the year. Well, 25 days in and they are just .5 million away from that. Because of great pre-order sales, Microsoft upped the projection to 5 million. They are halfway there.
Today, Microsoft announced that 2.5 million Kinect units have been sold and are on pace for 5 million by the holiday seasons end. Color me as one that thought it wasn't going to happen, but then again, I'm not paid the big bucks to make these projections. I did see a few units out in the wild in the Columbus area just a few days ago so they can be had if you go looking for one it seems.
I'm surprised and impressed that this thing might sell 5 million. Even at the price, I was expecting a little slower adoption rate, but Microsoft priced the Kinect at a point where it's being snatched up with no hesitation.
crosoft Corp. today announced that strong demand over the Black Friday weekend has propelled retail sales of Kinect for Xbox 360 to more than 2.5 million units worldwide since it launched just 25 days ago.
“We are thrilled about the consumer response to Kinect, and are working hard with our retail and manufacturing partners to expedite production and shipments of Kinect to restock shelves as fast as possible to keep up with demand,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “With sales already exceeding two and a half million units in just 25 days, we are on pace to reach our forecast of 5 million units sold to consumers this holiday.”
“Kinect on Xbox 360 was a top performer at Target this weekend,” said Nik Nayar, vice president, merchandising, Target. “We expect Kinect will be a must-have gift this holiday season, so Target will continue to receive consistent shipments of Kinect throughout December. The hands-free, active gaming experience that Kinect offers is something that everyone in the family can enjoy.”
Kinect is now available at more than 60,000 retailers in 38 countries. It is the only controller-free games and entertainment system available that lets you control games, movies, music and television with gestures and your voice. Retailers, reviewers and analysts are calling it a must-have gift this holiday season.
More information on Xbox 360 and Kinect for Xbox 360 is available at http://www.xbox.com/Kinect or http://www.facebook.com/xbox.