According to this
article EA may be looking at developing a cross game avatar system for their games. This would allow you to create your own persona and have it go from EA game to EA game and would even allow you to re-use a scanned in image of yourself from game to game without having to re-import one photo into each game. Since EA games already do this to a degree (NFL Street Vol 2 gave you extra points for having a Madden 2005 save on your Xbox) this isn't too far of a stretch to believe. Nice to see a nice new idea from the industry's leading developer.
Thanks to
Kotaku for the link.