GameStop midnight Madden festivities announced

by: Dan -
A few days ago we passed along word of what Wal-Mart was willing to offer to get you to their stores at midnight to buy Madden 11. Today, we get to see what GameStop has at its midnight launch releases. For those of us that don't live in New Orleans, we can head to over 3,000 GameStops nationwide to be able to enjoy a Mardi Gras release featuring:
  • First-to-play Madden NFL 11 kiosks
  • “Ultimate Football Fan” Contests
  • “End Zone Dance” Contests
For those down on the bayou, GameStop (being the apparent official EA retail sponsor of the Madden 11 launch event) is hosting a "Madden Gras" party from 11:00 a.m. until midnight. There will be food, music and NFL legend meet and greets as well as first-to-play kiosks. To find out details on which stores are participating, head to your local GameStop location or http://www.gamestop.com/maddennfl11.
GameStop Celebrates Madden Gras with Midnight Launch Events for Madden NFL 11

GRAPEVINE, Texas--(BUSINESS WIRE)--Turn on the Zydeco music and put on your beads. It’s time to celebrate Madden Gras! GameStop, Corp. (NYSE:GME), the world’s largest video game and entertainment software retailer, today announced that it will host Madden Gras midnight events to celebrate the launch of Electronic Arts’ Madden NFL 11 and this year’s cover athlete, New Orleans Saints quarterback Drew Brees. More than 3,000 of its U.S. locations will channel the Big Easy at 10:00 p.m. on Mon., Aug. 9, 2010 to countdown to the 12:01 a.m. kickoff.

Madden fans across the nation can sport their masks and beads while they participate in challenges including:

First-to-play Madden NFL 11 kiosks
“Ultimate Football Fan” Contests
“End Zone Dance” Contests

In addition to the store events, GameStop is the official retail sponsor of Electronic Arts’ Madden NFL 11 launch event, Madden Gras. Hosted in the heart of New Orleans, fans will have the chance to enjoy the local flavor from 11:00 a.m. to midnight with food, music, meet and greets with NFL legends, Madden NFL 11 first-to-play gaming kiosks and more.
All player participation has been facilitated by NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association.

The times noted in this release reflect the local time in your market and time zone. Customers are asked to contact their local store to confirm the exact time of the event. Events may vary by location.
For additional details and to obtain a list of participating locations, visit a local GameStop location or http://www.gamestop.com/maddennfl11.
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