EA, MTV and HARMONIX
ANNOUNCE first-ever strategic partnership
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San Francisco, Calif. – March 7, 2007 – At an invite-only press event last night during the Game Developers Conference in San Francisco, EA, the world’s leading interactive entertainment company, MTV: Music Television, the world's most valuable media brand and Harmonix, creators of the Guitar Hero series announced a strategic partnership for an upcoming title, the details of which will be revealed at a later date.
Under the deal, MTV’s Harmonix will develop an all-new title and EA Partners will oversee worldwide sales, marketing and distribution.