Sega recently introduced a new IP earlier this year in Hell Yeah! Wrath of the Dead Rabbit. The game is officially coming stateside as Hell Yeah! for the Xbox Live Arcade, PlayStation Network, and PC.
In the game, you play as the Dark Prince of Hell, who just happens to be a rabbit. After being embarrassed in front of your minions, you take it upon yourself to payback anyone and everyone who dared laugh at your misfortune. The game looks pretty fun and appears to be a throwback to classic arcade, action games.