Apologies for missing this late last week but John, Tina, and I were trying to escape LA before the Lakers fans looted and pillaged the city. Anyway, the ESA has dated E3 2011 for June 7th-9th which means you'll need to start booking your hotels somewhere towards the last week of January.
In a side note kudos to the ESA for keeping the date hidden until the end of the show. In previous years the date of the next show was always shown on a banner above the exits of the South Hall. This year the banner was there but not unfurled until the last day of the show. I'm not sure why they decided to hold the date until the end of the week but kudos for the self restraint.
The ESA also announced 45,600 people went to this year's show which is up a bit from the 41,000 people who went last year. Personally I think this is probably the max the show needs to get as those extra 4,600 people made the place feel a bit more crowded than last year and I don't think we want a return to the 60,000+ madness that caused the massive reboot in 2006.
Computer and Video Game Industry Takes Center Stage at 2010 E3 Expo
ESA Announces 2011 E3 Expo Dates
Los Angeles, CA – June 17, 2010 – The Entertainment Software Association (ESA) today closed the 2010 Electronic Entertainment Expo (E3 Expo) and announced that the 2011 E3 Expo will take place from June 7-9, 2011 at the Los Angeles Convention Center. The 2010 E3 Expo featured approximately 300 exhibitors and 45,600 attendees from 90 countries.
“E3 Expo is the global stage for the interactive entertainment industry, and the 2010 show was reflective of our innovation, growth and vitality,” said Michael D. Gallagher, president and CEO of the ESA, the trade association that represents U.S. computer and video game publishers and owns the E3 Expo. “We are thrilled by the positive news generated by this year’s show, and we are looking forward to building on this great momentum for 2011.”
“This year’s E3 Expo has again delivered above our expectations,” said Graham Hopper, executive vice president and general manager, Disney Interactive Studios. “With retail participation up 20%, strong international media attendance, partnered with a dynamic show floor environment, E3 Expo has affirmed its status as the cornerstone event for our global video game business.”
“The E3 Expo remains the must attend event for everything interactive entertainment,” noted Jesse Divnich, vice president, Electronic Entertainment Design and Research. “Every year the entire international gaming community keeps a close watch of the yearly E3 Expo, as the games, technologies, and events unveiled act as a catalyst for the industry for the rest of the year. In 2010, the ESA and E3 Expo event did not disappoint as the yearly event exceeded the expectations in every way imaginable.”
About E3 Expo
E3 Expo, produced by IDG World Expo, is the world's premiere trade show for computer and video games and related products. The show is owned by the Entertainment
Software Association (ESA), the U.S. association dedicated to serving the business and public affairs needs of the companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. For more information, please visit www.E3expo.com or www.theesa.com.
About the ESA
The Entertainment Software Association is the U.S. association dedicated to serving the business and public affairs needs of companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. The ESA offers services to interactive entertainment software publishers including a global anti-piracy program, owning the Electronic Entertainment Expo (E3 Expo), business and consumer research, federal and state government relations, First Amendment and intellectual property protection efforts. For more information, please visit www.theESA.com.